How SMS credits work (the 2-minute version)

One SMS credit covers a message up to 160 characters long. You can send messages longer than this, but it will use more credits.

If your message is longer, it is split into multiple SMS parts, but still appears as one message on the phone.

If your message includes emojis, special punctuation, or non-English characters, the character limit per credit is lower (70 characters).

These character limits are set by:

• global SMS standards

• mobile networks

They apply to all SMS providers. We don’t control or change these limits.

Standard characters include:

• letters

• numbers

• common punctuation like, !@#$%^&*()-=":,.

Special characters include:

• emojis

• non-English letters

• some special punctuation

If your message contains any special characters, it is sent as Unicode and fewer characters fit into each credit.

Credits are multiplied by the number of recipients.

For example:

• a 2-credit message sent to 50 people uses 100 credits

The Send Messages screen shows the credit cost before you confirm, so you can adjust your message if needed.