Mobile Message delivers SMS messages directly to Australian mobile carriers. We do not route messages through third-party messaging providers, grey routes, or off-shore systems.
This approach is deliberate and is critical to reliable delivery, compliance, and message quality.
Direct carrier delivery
All SMS messages sent through Mobile Message are delivered straight to Australian mobile networks.
We maintain direct connections to local carriers and submit messages into their networks without intermediaries. Your messages stay within Australia from submission to delivery.
This ensures:
Consistent delivery behaviour
Accurate delivery reporting
Faster message delivery
Proper handling of replies and opt-outs
No off-shore routing
Some SMS providers use off-shore routing or so-called “loopholes” to offer very low pricing. These routes often send messages overseas first and then attempt to deliver them back into Australia.
We never use these routes.
Off-shore delivery commonly causes:
Delayed or failed messages
Messages being filtered or blocked by carriers
Incorrect sender display
Inconsistent reply handling
Compliance and regulatory risks
While off-shore routing may reduce costs, it comes at the expense of reliability and trust.
Why this matters for your business
SMS is often used for time-sensitive and important communications such as reminders, alerts, and customer updates. Reliability matters more than saving fractions of a cent per message.
By sending directly to Australian carriers:
Messages are treated as legitimate domestic traffic
Delivery rates are higher and more predictable
Replies and unsubscribe handling work correctly
Your brand reputation is protected
Our delivery guarantee
Mobile Message guarantees that your SMS messages are always sent directly to Australian mobile carriers.
We do not:
Route messages through other messaging providers
Send messages off-shore
Use grey routes or non-compliant delivery paths
This commitment is a core part of how the platform is built and why businesses rely on Mobile Message for critical SMS communication.
If you ever have questions about delivery, routing, or message behaviour, our team is happy to explain how your messages are being handled.