Mobile Message allows you to personalise SMS messages by inserting customer details such as first names into the message content. This helps create more engaging, human messages while still sending at scale.
A video walkthrough is available at the top of this article.
Before you start
To personalise messages with customer names, you need:
Contacts imported into Mobile Message
Customer names stored in contact fields (for example, First Name)
Contacts added to a list
If you haven’t imported contacts yet, import them first so names are available for use in messages.
Selecting recipients from a list
To send a personalised message:
Go to Send Messages
Choose Lists
Select the list containing your customers
Click Add Selected
All contacts in the list will be added as recipients.
Choosing the sender
Next, select the sender for your message. Choose the sender that best fits your message and audience.
Writing a personalised message
To insert a customer’s name into your message, you’ll use tags.
Click in the message content box
Click Add Tags
Select First Name (or another available field)
The tag will be inserted into your message. When the message is sent, each recipient will see their own name in place of the tag.
Example:
Message content:
HiFirst Name, thanks for being a valued customer.
Delivered message:
Hi Sarah, thanks for being a valued customer.
If a contact does not have a value for the selected field, the tag will be left blank for that recipient.
Adding an opt-out link
Marketing messages must give recipients a clear way to opt out.
To add an opt-out option:
Click Insert Opt-out Link
The opt-out text is added to the message automatically
This ensures your message is compliant and allows recipients to unsubscribe easily.
Message length and credits
As you write your message, Mobile Message will show:
Character count
Number of SMS parts
Credits used per recipient
If your message exceeds 160 characters (or uses Unicode characters), it may be sent as multiple SMS parts and use more than one credit per recipient.
This calculation updates in real time so you can adjust the message if needed.
Sending the message
Once everything is ready:
Review your recipients, sender, and message content
Click Send Messages
Messages are sent immediately and delivered instantly in most cases.
Personalised SMS messages are a powerful way to improve engagement while still reaching large groups efficiently.